To collect audience research I created a questionnaire on SurveyMonkey to collect information. In order to get our results, we shared the questionnaire on our social media platforms. Mainly Facebook, Twitter and Instagram.
Our questions were:
1. What age group are you in?
We used this question to help establish the age range of our respondents to decide if our ideas matched our target audience.
This connotes to us that the majority of people who answered our questionnaire were 16-18, which could suggest that this age group would be the most likely age group that would be wanting to watch a music video from our artist. This meant our main target audience for the music video is going to be 16-18.
2. What is your gender?
We asked this question to the respondents in order to have an understanding on what gender we should target in the making of the music video.
Our results show a mixed response. This means that we are going to make our target audience both male and female, instead of putting our main focus into one gender. This will also make the music video more accessible.
3. How often do you watch music videos?
This question was to determine how popular music videos are with our selected target audience.
This denotes to us that music videos are very popular for our target audience as most people watch them at least 1-3 times a week. This suggests that music videos can help an artist with promoting their song or album to the public.
4. What genre of music do you listen to the most?
This question was used to determine which genre of music our music video should be.
The most popular genre of music was pop, this helped us to decide to create a pop music video.
5. What platform do you watch music videos on?
This question was used so we could decide what platform we would upload our music video to.
The results suggest that YouTube was the most popular platform to view music videos, so we decided to upload our music video to YouTube when completed.
6. Do you think music videos are important to success of the artist? Why?
This question was used to see if music videos are important in helping promote the artist and their song.
These are some of the response we received;
The results suggest that most people believe that the music video does help the music artist, this means that the music video has to be made to a high standard, because if is not then people may not feel as if the artist is worth spending money on.
7. What music video did you watch last? Did you enjoy it? Why did/didn't you enjoy it?
This question was used to see what kind of music videos people like to watch.
Here are a few of the results;
Some of our results show that people liked their music video because it contained an aspect of 'fun', during the filming of our video we hope to make the video slightly upbeat and fun.
8. Did you purchase the song after watching the music video?
This question was used to understand if music videos can influence people to buy the music, or not.
Majority of the respondents said that they already had the song for the music video they watched, meaning that the music video doesn't always help with extra sales, but enhances the experience for those who already like the song.
9. What do you expect to see in a music video?
This question was used so that we knew what we should incorporate into our music video
These are some of the results;
The results connote to us that the most popular answers were the artist with a total of 13 responses with the narrative (7 responses) coming second. We decided from this that the artist should be in the music video and that we should create a narrative for the music video.
10. Do you prefer narrative or abstract music videos? Why do you prefer this?
This question was used to help us make a final decision if we should make an abstract or narrative based music video.
Some of the results are;
In total, 12/18 of our responses said they would prefer to watch a music video with a narrative, so we made a final decision to have narrative structure for the music video.
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