Magazine Advertisement

To create our magazine advertisements we again used photoshop. Using the same process as before we created two adverts, one landscape and one portrait. 

Using the information we found during our research, we decided that the album cover would be featured on the advert. Personally, I feel as this would help promote sells as the audience would already have an idea of what the cover looks like before going into the shop. As well as this, for both adverts we used the same font and colour. This has enabled us to create consistency throughout the different products, meaning that people will be able to recognise the link to the album instantly with a number of key features. 

At the bottom of both adverts we have logos for the companies that have supported or sell the music for example, iTunes, Spotify, Play Music, Syco and Sony music. This gives the other companies involved the recognition they deserve. As well as this, if a person likes a number of artists from the same record label they will be more likely to buy the album as they believe they will like it. 

Magazine Advert Research

Similarly to our digipak research, we looked on google for adverts of female soloist albums. 

During our research we found that many of the adverts matched their album covers in order to create a brand identity. Some of the similarities are more subtle as they use a different image to that of their album cover. Examples of these are; 

Throughout our advert research, we found that a large majority of soloist magazine adverts have an smaller image of their album cover in the corner. As a group we liked this idea as it allows new audiences, as well as existing to know what the album cover looks like before buying in it. By knowing what the cover looks like it may increase the sales as it will make it easier to sport whilst in shops or online.

In all of the magazine adverts above, none of the artists are looking at the camera, which helped us to decide which picture to use for the advert. By looking away in the advert it could make the consumer feel less pressured in to buying the album, which may have a reverse effect because they think you are being nice to them.

Final Digipak

To create our digipak we used a software called photoshop. The software enables you change and manipulate images using different tools. 

 

For the CD we used a picture of Chelsea holding the remaining pink rose from the music video. This gives the audience a point of reference when looking for the album in a shop after watching the video. As well as this, we broke the genre conventions of the artist looking at the camera, this could suggest that she is daydreaming or thinking about past events. We also placed Chelsea's name and album title in white. The font used is the same Luna font used in the music video to create continuity. 

We started with a template for a digipak found online, this helped his to place the images quickly and in the correct location. 

As well as this we decided to use similar colours throughout. The colour was chosen from the rose using the colour picker tool. With this colour we made the back cover plain and used the same font and colour from the cover and the music video for the tracklist. Under the tracklist we added a copyright warning which is a convention of all forms of media as well as a barcode, syco logo and sony music logo. 

We then did the inside of the digipak. For this we used a picture of a pink rose to cover the inside three parts, this will match the image on the CD. On two of the inserts we have added the lyrics for meant to be so that her audience can follow along to the song. 

 

As a final touch we added an acknowledgements page, where Chelsea wrote a message to those who will buy the album. The background for this is the same as the back cover, with the colour from the rose. 

This is the completed digipak;

Digipak Analysis

As part of our research, we looked a number of female soloist digipaks; 






From this research we found that it was common for the artist to be on their digipak and for the album name to be displayed clearly in a contrasting colour. As a group we have decided to follow these conventions when creating the digipak for Meant to be.