Similarly to our digipak research, we looked on google for adverts of female soloist albums.
During our research we found that many of the adverts matched their album covers in order to create a brand identity. Some of the similarities are more subtle as they use a different image to that of their album cover. Examples of these are;
Throughout our advert research, we found that a large majority of soloist magazine adverts have an smaller image of their album cover in the corner. As a group we liked this idea as it allows new audiences, as well as existing to know what the album cover looks like before buying in it. By knowing what the cover looks like it may increase the sales as it will make it easier to sport whilst in shops or online.
In all of the magazine adverts above, none of the artists are looking at the camera, which helped us to decide which picture to use for the advert. By looking away in the advert it could make the consumer feel less pressured in to buying the album, which may have a reverse effect because they think you are being nice to them.
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