Final Music Video

This is our finished product, Meant To Be by Chelsea Watts;

Due to the audience feedback, some of the video has changed, such as the titles and credits which were removed. As well as this we made some more colour corrections to help the overall emotion of the music video. 

First Draft VS Final Music Video

We created two versions of our music video, one based on our previous feedback. 

This is our first draft; 

After uploading our first draft onto youtube, we asked more people for audience feedback. This was to help us understand what we did well and what we needed to change. 

Our main question was about the titles. Although we originally liked our titles, we started to change our mind. The majority of the people we asked said that our titles looked good, but they were not a convention of a music video. It was suggested that they looked more like the titles from a short film, which was not our intentions. 

Titles - version 1 

Titles - version 2 

After the feedback we decided that we would move our titles to the corner of the screen and in a smaller font size to make them more conventional.

Titles - Version 3

As well as this, during our feedback we were also told that our end credits were too similar to the end of a film and that they were not conventional to a music video. Instead of changing these, we decided that it would be better to remove them. 

Version 1 

Version 2 

Editing

To edit our music video we used an apple based software called iMovie. This is a basic editing software that allows you to cut clips, change clip colouring and insert transitions etc. We started editing our music video on Monday 10th October and we had the first draft completed Friday 21st October, with some further alterations taking place after half term that made our final music video. 

When we started editing our aim was to keep as close to the storyboard as possible as we liked our original idea, but quickly found that this was difficult to do as during the filming process we had changed some of the camera angles and props, such as the dice changing to the cards. As well as this due to the windy conditions some of the clips had to be removed because of the poor quality or cut to make them shorter. 

Over the editing period we had a number of technical difficulties. The first issue that arose was that some of our footage would not upload onto the Mac as it said the file type was not compatible. We managed to solve this problem by uploading the footage via iMovie instead of straight to the Mac. 

Our second issue over the editing period was that on numerous occasions the Mac would freeze whilst we were editing. To resolve this issue originally we had to switch the Mac off by the plug and reboot it again. This caused us to have to waste a lot of time as in some lessons we would have to reboot the system 3-4 times. After a while this technique stopped working and we were unable to edit at all. To try and save our work from being lost we duplicated the file so that we would have a back up. This worked and we were then able to edit without the computer crashing and at a quicker pace. 

OUR PROCESS! 

1. Firstly, when we started editing we had to upload the footage from the SD cards onto the computer and created a new project. 

2. We the placed the audio file into iMove, so that we could place the clips roughly in to correct area according to the storyboard. Once the clips were in the correct space we would start to cut them down to the correct length. 

3. After we had got an idea of the clip timings, we started to insert our transition. An example of this is the fade transition between each clip of the dying flowers. For the rest of the clips we mainly used straight cuts to emphasise the different transitions when they appeared. 

The roses dying

4. When we were happy with the clips lengths and transitions, we decided to add in our titles in the font Luna from dafont.com 

5. We then added some other final touches, such as colour corrections and zooming. As well as ensuring that the clips were correctly placed. Especially the ones where Chelsea lip synced.

6. When we were happy with the product we exported it onto my memory stick so that it could be uploaded to YouTube. 

Filming

Date: 7th October & 8th October 2016 

Location: Charlie's House, Whitchurch Green, Tree/Covered area 

On the 7th October we went to Charlie's house to film his sister, Chelsea's music video. When we got their we discussed our ideas with Chelsea, before setting up the tripod to film the first scene. 

Overall, the filming went well. For some scenes we found them difficult to film as the tripod had to be positioned in awkward angles, for example when filming Chelsea laying on her bed with the toy octopus, Charlie had to stand on a chair and hold the camera manually. The difficulty with this was that Charlie had to hold the camera very still so that the shot would match the rest that had been filmed using a tripod, as well as this during this scene we were all laughing which made the continuity difficult to achieve.

In order to match Chelsea's lip synching to the music, whilst filming the scene we played the song in the background. This enabled Chelsea to make sure that the words were in time as she sang along to the track. By having the words at the correct timing it will make it easier to edit. 

A second difficulty we had was that, when we shot our exterior scenes the weather was really windy. This meant that we had to hold the tripod securely otherwise it would have fallen over or cause the shot to become shaken. If the footage would have still been poor quality after holding the tripod we would have had to film the scene on a different day when the weather was better.  

  

As well as filming, we also used the opportunity to take photos for the digipak and magazine advert. This went well and we were able to find a way to incorporate the rose into the shots. Here are some of the pictures we took; 

    

Final Costumes

Although we originally had a plan for our costumes, on the day these changed slightly due to the weather.  

Due to the weather on the days that we filmed, we decided that it would be better for Chelsea to wear jeans and a colourful jumper as it was too cold. The costume that she was supposed to wear was an autumnal dress.  This costume had the same effect as we wanted her to have a more bright and cheerful look compared to the song's theme. 

For the interior shots during the day, Chelsea wore a green long sleeve top and dungarees. This created a casual feel that our target audience would be able to relate to.

For the scenes shot during the evening, Chelsea wore a light pink dressing gown to connote to the audience the time of day the scene was taking place. Although this was not our original costume idea, I feel as if it worked well as it added a girly aspect to the music video. 

The final costume we used, was Chelsea in her work uniform. This helped to make the character more relatable as it implies that she has another job apart from singing which bridges the gap between non-singers and singers. 

Shooting Schedule

Before our filming, we made a shooting schedule so that we would know what we had to take and the order we were shooting in. Here is our shooting schedule; 

Record Label

The record label that we have decided to use for Chelsea's song Meant to Be is SYCO as the label has a large amount of artists in the same genre of music. This means that Chelsea will be able to get the correct support from her team in the future. An example of an artist signed with them is Alexandra Burke who is a female solo artist. 

Storyboard

During lesson time, our group discusses how we wanted our music video to look. Due to our audience research we all agreed that we should have a narrative music video due to this being the most popular for our target audience. In order to create the narrative we wrote out the lyrics and annotated them; 



 

We then used the annotated  lyrics to start creating our storyboard. Chloe initially drew up the storyboard, but it had to be drawn over and coloured in by Charlie to make it show up better when it was scanned in.

 

During the filming process we used red ticks to indicate what scenes we had filmed and which ones we had not, due to the different locations. Here is our final storyboard 

Initial Ideas

As part of our planning process we decided to write up some of our initial ideas, these are; 

Costumes - 

When Chelsea is in the field we came up with the idea that she should be wearing a dress to make her seem carefree. Our idea for the dress was for it to have an autumn theme as this would be the season that we were shooting the film in. For the scenes that are going to be set at night, it was suggested that she should wear a onesie as it is relatable for our target audience and it would clearly show the time of day in the video. During the rest of the clips that are set in the house, we thought it would be good for Chelsea to wear casual clothes to make the video more realistic. 

Shooting Times - 

Our original date for filming was going to be on a Wednesday (week 2) as we all have similar free's, but Chelsea could not make this date meaning that we changed it to Friday 7th October 2016. 

 Filming Process - 

For our filming process, we decided that we would need to spread the filming over a few days. As well as this we plan to take the photos for the digipak and magazine advertisements on the same day.