Audience feedback is important to artists and their designers to ensure that they are able to bring out the right media products that will help sell their music to their target audience. If the products are liked by somebody in their target audience they will be more likely to buy the product. If the feedback were to ignored, they may not sell as many albums because it would not appeal to the audience.
From our audience research, we decided our target audience for our media products was from the ages of 14 – 30, meaning that this was our original age range for the research and the group we needed the most feedback from. By adding our research together, we found 3 respondents in this category, one 18 year old female, a 23 year old male and the songs artist. We also received feedback from people outside of this age range which was very useful. We found from this research that it is mainly younger people who will buy digipaks on the spur whereas older generations may not and want to listen to the song before.
We also found from our feed back that it was easy to tell that the genre of the music video was pop. An example of this is that one respondent said they thought it was from the pop genre due to the bright colours used. This means that is follows the conventions of the genre well if people who do not know the genre are able to guess correctly. As well as this, the 23 year old male told me that he like the camera angles used during the filming process of the video.
The majority of people also liked the editing of the flowers when they gradually wilted and then started to blossom again, with one respondent saying it was symbolistic of their love. This suggests that the way you edit the music video is important. If the viewer enjoys the music video, they may want to buy the song as a hardcopy. As well as this we were told that the lip syncing for the music video was well done and worked well as it was in time. This is a positive comment as it is often hard to get the lip syncing correct and professionals can even get it wrong.
As well as this we received a number of positive comments about the mise on scene, suggesting that it is natural and realistic looking for the style of the song compared to other videos in the genre. This also suggests that our use of props was well done as all or the respondents liked the effect of the flowers and understood the story.
Chelsea also told us that her least favourite part of the video was drinking out of the wine bottle as it looked too unrealistic as we could not open the bottle. She suggested that it would be better to have used a glass of wine so it was more realistic We were all not surprised by this comment as it did not look realistic at all. As well as this some respondents did not see the point of the narrative breaks which we originally included due to previous research.
Many of our respondents like our digipak as the background made Chelsea stand out as she was a different colour to the background. We were also told that the colour of the text was good as it did not blend into the background like some colours would. This is important as the text needs to be read by the audience in order to find out more information about the artist and their product. One negative comment suggested that the background that we chose was dull and that they would have expected to see more bright colours.
All of the respondents said that the design of the digipak was consistant with the genre, and like that the lyrics were included on the insert of the digipak like most of the digipaks made in this genre. They also like the positioning of the logos on the back of the digipak as they were not too overwhelming.
All respondent’s mentioned they liked that there are logos of places where you can find the song. This is beneficial as it means that people may actually notice the logos and then go on the sites for the song. It was suggested that is was beneficial to link the products together as it was easily recognisable. This suggests that linking the adverts to the music video and other products may be useful, as people may recognise it and then it encourage them to buy the song, or watch the music video again.
One respondent did not like the gradient used on the landscape advert as it blocked the picture of Chelsea because it was too dark. This could suggest that the overall colours need to be lighter for them to have a positive effect.
All four of the respondent’s said that the media product’s link together well because Chelsea is clearly seen in all of them. This suggests that it is important for the artist to be in all the media products, to encourage the sale of the product.
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